Wednesday, September 06, 2006

PS3



From the Magic Box today.....

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- Sony has pushed back the Euro launch date of PlayStation 3 from November 2006 to March 2007, while the US and Japan launch dates remain unchanged. The reason is due to a bottleneck in the production of the Blu-ray drives and the extra time to prepare for the multilingual European versions.

- Sony will ship 400,000 units of PlayStation 3 to US at launch on November 17, and 100,000 units in Japan. 1.2 million units will be available in Japan by the end of 2006.

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WOW..... seems Sony is having trouble with getting the units made, I wonder what will happen if they miss holiday season all together?? This season should give the Wii and 360 a nice chance at gaining a very strong foothold in the market as well as taking some steam out of the PS3.

When the 360 was launched the units immediately hit eBay and were selling for twice the price in stores, probably more at times....Is it possible that Sony's very high launch price is designed based on this? They know that there will be limited consoles as well as a limited number of people that wil pay the high price, so why not milk it? In spring or summer they can claim that the manufacturing costs have been greatly reduced and they will pass the savings onto the consumer, basically just skimming the fat off the top of the market to maximize their profits and trying to avoid taking too much of a loss on every unit sold... but could all this backfire for Sony?

The market will be very different this year than any other, the Wii is going with low price and innovation out of the box and the 360 will be a traditional competitor at a lower price.... to me, Sony seems too cocky.

1 Comments:

Blogger SBP said...

Wasssup!

I will be a regular reader from now on. BTW, I remember Sony trying that extremely high price scheme with the PS2 and sales were very disappointing when first launched. I think people are wising up to the fact prices will drop and there's a lot of different choices available.

I think Sony would risk sales if they price too high, as moms & dads buying little Jimmy a present for Christmas might opt to buy a Wii if it's overpriced, or pickup an XBox 360. At least if I was a dad, that's what I would do.

3:25 pm  

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